In a New York Times blog Andrew W. Lo wrote “Using techniques such as magnetic resonance imaging, neuroscientists have documented the fact that monetary gain stimulates the same reward circuitry as cocaine - in both cases, dopamine is released into the nucleus accumbens. Similarly, the threat of financial loss activates the same fight-or-flight circuitry as physical attacks, releasing adrenaline and/or cortisol into the bloodstream, which results in elevated heart rate, blood pressure, and alertness. These reactions are hardwired into the human physiology, and while some of us are able to overcome our biology through education, experience, or genetic good luck, the vast majority of the human population is driven by these “animal spirits” that John Maynard Keynes identified over 70 years ago’.
Dopamine in the mesolimbic pathway increases general arousal and goal directed behaviors and decreases latent inhibition; all three effects increase the creative drive of idea generation. This has led to a three-factor model of creativity involving the frontal lobes, the temporal lobes, and mesolimbic dopamine.
http://www.thehistoryoftheworldsgreatestentrepreneurs.com/books.php?bookId=1
http://en.wikipedia.org/wiki/Dopamine
No comments:
Post a Comment